A father with sickle cell anemia got frustrated with always being hospitalized in pain so he decided to change his entire lifestyle. He started exercising and eating healthy foods. Soon after he started a family and had two beautiful daughters. After doing research about sickle cell and healthy diets, he wanted to make sure his daughters were as healthy as they could be. So he went to work and started a new business for his family. He developed the first all natural and plant based vitamin that will give his daughters the nutrients they need. He wanted his daughters to be able to ask for the vitamins daily by name so he named them Stars. The vitamins are actually in the shape of a star so now his daughters and every kid around the world can reach for the Stars.